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(The) Effect of e-WOM Participation on e-Loyalty in e-Commerce
전자상거래에서 온라인구전참여가 충성도에 미치는 영향 분석

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Authors
유철우
Advisor
최영찬
Issue Date
2009
Publisher
서울대학교 대학원
Keywords
온라인구전Electronic Word-of-Mouth동기이론Motive소비자참여Participation동일시이론Identification충성도e-Loyalty
Description
Thesis(masters) --서울대학교 대학원 :농경제사회학부(지역정보전공), 2009.2.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037250

http://hdl.handle.net/10371/24432
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College of Agriculture and Life Sciences (농업생명과학대학)Dept. of Agricultural Economics and Rural Development (농경제사회학부)Theses (Master's Degree_농경제사회학부)
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