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(The) Effect of e-WOM Participation on e-Loyalty in e-Commerce : 전자상거래에서 온라인구전참여가 충성도에 미치는 영향 분석
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- Authors
- Advisor
- 최영찬
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- 온라인구전 ; Electronic Word-of-Mouth ; 동기이론 ; Motive ; 소비자참여 ; Participation ; 동일시이론 ; Identification ; 충성도 ; e-Loyalty
- Description
- Thesis(masters) --서울대학교 대학원 :농경제사회학부(지역정보전공), 2009.2.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037250
https://hdl.handle.net/10371/24432
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