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College of Agriculture and Life Sciences (농업생명과학대학)
Dept. of Agricultural Economics and Rural Development (농경제사회학부)
Theses (Master's Degree_농경제사회학부)
(The) Effect of e-WOM Participation on e-Loyalty in e-Commerce
전자상거래에서 온라인구전참여가 충성도에 미치는 영향 분석
- Authors
- 유철우
- Advisor
- 최영찬
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- 온라인구전; Electronic Word-of-Mouth; 동기이론; Motive; 소비자참여; Participation; 동일시이론; Identification; 충성도; e-Loyalty
- Description
- Thesis(masters) --서울대학교 대학원 :농경제사회학부(지역정보전공), 2009.2.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037250
http://hdl.handle.net/10371/24432
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