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Graduate School of Public Health (보건대학원)
Dept. of Public Health (보건학과)
Theses (Master's Degree_보건학과)
칼슘채널차단제 시장에서 촉진이 제약회사의 성과에 미치는 영향
- Authors
- Advisor
- 권순만
- Issue Date
- 2004
- Publisher
- 서울대학교 보건대학원
- Keywords
- 칼슘채널차단제 ; Ca-channel blocker ; 제약회사의 성과 ; Performance of pharmaceutical company ; 촉진 ; Promotion ; 광고 ; Advertisement ; 인적판매 ; Personal selling ; 직접마케팅 ; Direct marketing ; 판매촉진 ; Sales promotion ; 홍보 ; Public relation
- Description
- 학위논문(석사)--서울대학교 보건대학원 :보건학과 보건정책관리학전공,2004.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000053799
https://hdl.handle.net/10371/25761
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