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칼슘채널차단제 시장에서 촉진이 제약회사의 성과에 미치는 영향

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Authors
김하윤
Advisor
권순만
Issue Date
2004
Publisher
서울대학교 보건대학원
Keywords
칼슘채널차단제Ca-channel blocker제약회사의 성과Performance of pharmaceutical company촉진Promotion광고Advertisement인적판매Personal selling직접마케팅Direct marketing판매촉진Sales promotion홍보Public relation
Description
학위논문(석사)--서울대학교 보건대학원 :보건학과 보건정책관리학전공,2004.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000053799

https://hdl.handle.net/10371/25761
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Graduate School of Public Health (보건대학원)Dept. of Public Health (보건학과)Theses (Master's Degree_보건학과)
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