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Brand loyalty, product differentiation, and competition

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Authors
김재수
Advisor
이상승
Issue Date
2004
Publisher
서울대학교 대학원
Keywords
브랜드 인지도Brand loyalty전환비용switching costs제품차별화product differentiation호텔링 모델Hotelling model경쟁competitiveness부분게임 완전균형subgame perfect Nash equilibrium
Description
Thesis(master`s)--서울대학교 대학원 :경제학부 경제학전공,2004.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000056086

https://hdl.handle.net/10371/27209
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College of Social Sciences (사회과학대학)Dept. of Economics (경제학부)Theses (Master's Degree_경제학부)
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