Publications
Detailed Information
Korean credit card company`s marketing strategy for overseas market penetration : 해외 유명 카드사의 벤치마킹을 통한 국내 신용카드사의 해외진출 마케팅 전략
Cited 0 time in
Web of Science
Cited 0 time in Scopus
- Authors
- Advisor
- 주우진
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- 신용카드 ; Credit Card Company ; 마케팅 ; Marketing ; 해외시장 ; Overseas Market Penetration
- Description
- Thesis(masters) --서울대학교 대학원 :경영학과(SNU Global MBA), 2009.8.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000039232
https://hdl.handle.net/10371/27844
- Files in This Item:
- There are no files associated with this item.
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.