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Korean credit card company`s marketing strategy for overseas market penetration
해외 유명 카드사의 벤치마킹을 통한 국내 신용카드사의 해외진출 마케팅 전략

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Authors
권일진
Advisor
주우진
Issue Date
2009
Publisher
서울대학교 대학원
Keywords
신용카드Credit Card Company마케팅Marketing해외시장Overseas Market Penetration
Description
Thesis(masters) --서울대학교 대학원 :경영학과(SNU Global MBA), 2009.8.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000039232

http://hdl.handle.net/10371/27844
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College of Business Administration/Business School (경영대학/대학원)Graduate School of Business (경영전문대학원)Theses (Master's Degree_경영전문대학원)
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