S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Theses (Ph.D. / Sc.D._경영학과)
(The)Effcts of gift receiving situations on brand attitude change and giver-recipient relationship realignment
- Nguyen, Thi Phi Nga
- Issue Date
- 서울대학교 대학원
- balance; congruity; ambivalence; involvement; brand attitude; relationship realignment; critical incident technique
- Thesis(doctoral)--서울대학교 대학원 :경영학과 경영학전공,2006.
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