SNU Open Repository and Archive: (The)Effcts of gift receiving situations on brand attitude change and giver-recipient relationship realignment

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S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Theses (Ph.D. / Sc.D._경영학과)

(The)Effcts of gift receiving situations on brand attitude change and giver-recipient relationship realignment

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Authors: Nguyen, Thi Phi Nga

Advisor: 주우진

Issue Date: 2006

Publisher: 서울대학교 대학원

Keywords: balance ; congruity ; ambivalence ; involvement ; brand attitude ; relationship realignment ; critical incident technique

Description: Thesis(doctoral)--서울대학교 대학원 :경영학과 경영학전공,2006.

Language: English

URI: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000046306

https://hdl.handle.net/10371/28660

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Appears in Collections:: College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)

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