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College of Business Administration/Business School (경영대학/대학원)
Dept. of Business Administration (경영학과)
Theses (Ph.D. / Sc.D._경영학과)
온라인 커뮤니티내 프리어나운싱이 구전 활동에 미치는 영향 : 프리어나운싱의 정보속성을 중심으로 : The effects of preannouncement on word of mouth diffusion in online community
- Authors
- Advisor
- 임종원
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 온라인 커뮤니티 ; Online Community ; 프리어나운싱(preannouncing) ; Preannouncement ; 구전 ; Preannouncing ; 커뮤니케이션 ; Reciprocal Communication ; 프리어나운싱 정보의 신뢰성(credibility) ; Credibility of Preannouncing Information ; 프리어나운싱 정보의 이해용이성(comprehensive ease) ; Comprehensive Ease of Preannouncing Information ; 프리어나운싱 정보의 관련성(relevance) ; Relevance of Preannouncing Information ; 프리어나운싱 정보의 새로움(novelty) ; Novelty of Preannouncing Information ; 프리어나운싱 정보의 생동감(vividness) ; Vividness of Preannouncing Information ; 사회적 영향(social influence) ; Social Influence ; 내재화(internalization) ; Internalization ; 동조(conformity) ; Conformity ; 동일시(identification) ; Identification ; 순응(compliance) ; Compliance ; 온라인 환경 ; Online Environment ; 시장숙지력(market maven) ; Market Maven
- Description
- 학위논문(박사) --서울대학교 대학원 :경영학과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000042801
https://hdl.handle.net/10371/28822
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