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온라인 커뮤니티내 프리어나운싱이 구전 활동에 미치는 영향 : 프리어나운싱의 정보속성을 중심으로
The effects of preannouncement on word of mouth diffusion in online community

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Authors
송용태
Advisor
임종원
Issue Date
2007
Publisher
서울대학교 대학원
Keywords
온라인 커뮤니티Online Community프리어나운싱(preannouncing)Preannouncement구전Preannouncing커뮤니케이션Reciprocal Communication프리어나운싱 정보의 신뢰성(credibility)Credibility of Preannouncing Information프리어나운싱 정보의 이해용이성(comprehensive ease)Comprehensive Ease of Preannouncing Information프리어나운싱 정보의 관련성(relevance)Relevance of Preannouncing Information프리어나운싱 정보의 새로움(novelty)Novelty of Preannouncing Information프리어나운싱 정보의 생동감(vividness)Vividness of Preannouncing Information사회적 영향(social influence)Social Influence내재화(internalization)Internalization동조(conformity)Conformity동일시(identification)Identification순응(compliance)Compliance온라인 환경Online Environment시장숙지력(market maven)Market Maven
Description
학위논문(박사) --서울대학교 대학원 :경영학과,2007.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000042801

https://hdl.handle.net/10371/28822
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
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