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스포츠 팬의 소비자 행동 결정 요인에 관한 연구 : A Study on the determinative factors of consumer behavior of sports fan at the professional sporting events
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- Authors
- Advisor
- 임번장
- Issue Date
- 1999
- Publisher
- 서울대학교 대학원
- Keywords
- 스포츠 팬 ; sports fan ; 소비자 행동 ; consumer behavior ; 팀 지지도 ; loyalty for a certain team ; 관람 만족 ; satisfaction of spectating the game ; 재관람 의사 ; desire to continue spectating the game for a long time
- Description
- 학위논문(박사)--서울대학교 대학원 :체육교육과,1999.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000074141
https://hdl.handle.net/10371/34663
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