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온라인 준거집단에 대한 개념적 고찰 : A Conceptual Study on On-Line Reference Group

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Authors
장정주이현숙
Issue Date
2004-12
Publisher
서울대학교 경영대학 경영연구소
Citation
경영논집, Vol.38 No.4, pp. 19-28
Keywords
Online reference groupsOnline reference group influencesOnline consumers’ purchase decision makingElectronic Commerce
Abstract
It is claimed that online reference groups influence online consumers shopping behavior.

This paper explores the notion of online reference groups, attempts to provide conceptual

framework to characterize them, and discusses their influences to online consumers. Practical

and theoretical implications are discussed including future research directions.
ISSN
1229-0491
Language
Korean
URI
https://hdl.handle.net/10371/36901
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College of Business Administration/Business School (경영대학/대학원)Institute of Management Research (경영연구소)경영논집경영논집 vol.38 (2004)
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