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TV프로그램 맥락 무드가 광고 태도에 미치는 영향 : The Effect of TV program-induced mood on Aad(attitude toward the advertisement)
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- Authors
- Advisor
- 강현두
- Issue Date
- 2000
- Publisher
- 서울대학교 대학원
- Keywords
- 프로그램 맥락 무드 ; program-induced mood ; 무드의 긍정성 ; positivity of mood ; 무드의 각성 수준 ; arousal level of mood ; 광고 태도 ; attitude toward the advertisement ; 광도 무드 ; advertisement-induced mood
- Description
- 학위논문(박사)--서울대학교 대학원 :언론정보학과,2000.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000069361
https://hdl.handle.net/10371/37925
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