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TV 드라마 속에서의 제품배치(PPL)에 대한 소비자의 인식수준 및 규제 개선방안 연구 : Influence of PPL in TV Drama and Improvement Scheme of its Regulations
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- Authors
- Advisor
- 여정성
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- PPL ; PPL ; PPL 유형 ; PPL type ; PPL 표현양식 ; PPL representation form ; 관여도 ; Involvement about product ; PPL 규제 ; regulation on PPL
- Description
- 학위논문(박사)--서울대학교 대학원 :소비자학과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000045038
https://hdl.handle.net/10371/42744
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