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Estimation of consumer preference structure for new product : improvement of methodology and reduction of the bias of the stated preference analysis
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- Authors
- Advisor
- 이종수.
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 신상품 ; New Product ; 진술선호 ; Stated Preference ; 베이지안 혼합 MDCEV ; Bayesian mixed MDCEV ; 복잡성 ; Complexity ; 기준가격효과 ; Reference price effect ; 기피대안 ; Averted Alternative
- Description
- 학위논문(박사) --서울대학교 대학원 :협동과정 기술정책전공,2007.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000042978
https://hdl.handle.net/10371/42844
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