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Brand equity model for premium brand : a case study on Lexus
프리미엄 브랜드의 브랜드 자산 모델

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Authors
윤설
Advisor
김현철
Issue Date
2007
Publisher
서울대학교 국제대학원
Keywords
프리미엄브랜드premium brand브랜드자산brand equity브랜드자산 구성요소brand equity components렉서스Lexus토요타Toyota
Description
Thesis(master`s)--서울대학교 국제대학원 :국제학과(국제지역학전공),2007.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000044487

http://hdl.handle.net/10371/46716
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Graduate School of International Studies (국제대학원)Dept. of International Studies (국제학과)Theses (Master's Degree_국제학과)
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