Publications
Detailed Information
한국기업공익광고 메시지변화연구 : 1980년~2006년 TV광고 중심으로 : (A)Study on message changes in Korean corporate public service advertising : from 1980 to 2006 with a focus on TV advertising
Cited 0 time in
Web of Science
Cited 0 time in Scopus
- Authors
- Advisor
- 은기수
- Issue Date
- 2007
- Publisher
- 서울대학교 국제대학원
- Keywords
- 기업공익광고 ; Corporate Public Service Advertising ; 기업공익광고 메시지 변화 ; Message Changes in Korean Corporate Public Service Advertising ; 기업이미지 ; Corporate image
- Description
- 학위논문(석사)--서울대학교 국제대학원 :국제학과 한국학전공,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000046175
https://hdl.handle.net/10371/46722
- Files in This Item:
- There are no files associated with this item.
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.