S-Space Graduate School of International Studies (국제대학원) Dept. of International Studies (국제학과) 국제지역연구 국제지역연구 vol.09 (2000)
본원적 전략에서 총체적 글로벌 전략으로의 확장 : Extending Generic Strategies to Total Global Strategies
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- Issue Date
- 서울대학교 국제지역원
- 국제지역연구, Vol.09 No.2, pp. 1-15
- The Porter model of generic strategies is a significant contribution to the academic area of business strategy and its practical application. However, this model has a serious problem because it treats generic strategies as contradictory with each other. In addition, the Porter model is not satisfactory to explain the evolution of strategic change. This paper solves these problems and develops total global strategies by integrating other global strategies such as shelter strategy and cooperative strategy. The new model of this paper will help understand a variety of strategic choices by multinational firms.
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