S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Theses (Ph.D. / Sc.D._경영학과)
Relationship Marketing戰略의 效率化 方案에 關한 硏究 : 市場資産을 中心으로
A Study on the effective way to gain competitive advantage through relationship marketing : focused on market asset
- Issue Date
- 서울大學校 大學院
- 경쟁우위; Relationship Marketing; 경쟁우위창출조건; Competitive advantage; 시장자산; Conditions for competitive advantage creation; 신뢰; Market asset; 관계몰입; Relationship management activity
- 학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1997.
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