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受容者의 特性을 考慮한 比較廣告의 效果에 관한 硏究 : 商標忠誠度, 製品知識을 中心으로
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- Authors
- Advisor
- 이유재
- Issue Date
- 1996
- Publisher
- 서울大學校 大學院
- Description
- 학위논문(석사)--서울大學校 大學院 :經營學科 經營學專攻,1996.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000080120
https://hdl.handle.net/10371/50152
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