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Integrated Marketing Approach의 合理性에 關한 一論據 - 마케팅 硏究方法論에 대한 一試論 - : Integrated Marketing Approach의 合理性에 關한 一論據 : 마케팅 硏究方法論에 대한 一試論
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- Authors
- Issue Date
- 1963-03
- Publisher
- 서울대학교 경제연구소
- Citation
- 경제논집, Vol.2 No.1, pp. 6-18
- ISSN
- 1738-1150
- Language
- Korean
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