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브랜드 컨셉 유형이 브랜드간 일치성과 브랜드 제휴 평가 간의 관계에 미치는 영향
(The) effects of brand concept on relationship between consumer evaluation of brand alliance and between-partner congruity

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Authors
문태준
Advisor
박기완
Issue Date
2010
Publisher
서울대학교 대학원
Keywords
브랜드제휴Brand Alliance브랜드컨셉Brand Concept일치성Congruity정보처리동기ELM흥분전이이론Excitation-transfer theory
Description
학위논문(석사) --서울대학교 대학원 :경영학과(마케팅전공),2010.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032974

https://hdl.handle.net/10371/64405
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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