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국내 기업의 고객보상 프로그램 활용 사례 : 은행권 사례를 중심으로

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Authors
윤종진
Advisor
김상훈
Issue Date
2010
Publisher
서울대학교 경영전문대학원
Keywords
고객보상 프로그램customer reward program충성도loyalty포인트point세분화segmentation차별화differentiation
Description
학위논문(석사) --서울대학교 경영전문대학원 :경영학과(SNU MBA),2010.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000034397

https://hdl.handle.net/10371/64443
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College of Business Administration/Business School (경영대학/대학원)Graduate School of Business (경영전문대학원)Theses (Master's Degree_경영전문대학원)
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