S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Journal Papers (저널논문_경영학과)
Modeling Online Word-of-Mouth Effect on Korean Box-Office Sales Based on Kernel Regression Model
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- Issue Date
- 한국데이터정보과학회지, 18, 995-1004
- In this paper, we analyse online word-of mouth and Korean box-office sales data based on kernel regression method. To do this, we consider the regression model with mixed-data and apply the least square cross-validation method proposed by Li and Racine (2004) to the model. We found the box-office sales can be explained by volume of online word-of-mouth and the characteristics of the movies.
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