근대적 복식 유행에 관한 중층적 평가와 이분법적 인식 : 1920년대~1930년대 유행 관련 기사를 중심으로
The Social Evaluations of Modern Fashion for Clothing and the Perception of Fashion Areas : Focusing on the Analyses of the Articles by the Media of the Press from the 1920s to 1930s

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서울대학교 규장각한국학연구원
한국문화, Vol.50, pp. 123-153
clothingfashionfashion areasmodern mediamodern fashion
This study is intended to find the perception of those contemporaries and the

social evaluations about the modern fashion for clothing and the areas in which

modern fashion appeared, spread and prevailed by analyzing the articles about the

clothing fashion published by the press from the 1920s to the 1930s. The abolition

of the inherited social status system, the finding of individual dignity, and the

introduction of the capitalistic production methods built up the environments for

mass consumption, and also the appearance of various media made it possible to

transmit and spread fashion. These conditions contributed to the advent and

spreading of modern fashion. The results of this research about the social

evaluations of modern fashion for clothing and the perception of fashion areas are

as follows. First, fashion was regarded as the reflection of the spirit of the age and

modernity. Second, fashion was seen as the index of advanced sense and the

Western world-oriented property. Third, fashion was evaluated as the expression of

individual desires and the object of collective imitation. Fourth, fashion was thought

of as an opportunity to form beauty sense and to change styles. The social

evaluation of modern fashion extended to the perception of the areas from which

fashion started, and people who followed fashion. At that time, fashion was thought

to be transmitted in the order of the Western world, Japan, Gyeongseong (now

Seoul) of Joseon, and provincial areas. The place in Joseon )in which fashion took

place and showed itself exclusively was Gyeongseong, within which Jingogae and

Jongro made a distinct difference from other regions in fashion. It was found that the provincial areas of those days were not equipped with external and internal

conditions good enough to generate fashion, but maintained old-fashioned

characteristics of space. Gyeongseong tended to be thought of differently from

provincial areas in that it was the place where fashion was generated and formed.
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Kyujanggak Institute for Korean Studies (규장각한국학연구원)Korean Culture (한국문화) Korean Culture (한국문화) vol.50 (2010)
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