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지각된 제품의 스마트함이 소비자의 태도와 구매의도에 미치는 영향
Effect of perceived smartness towards consumers attitude and purchase intention

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Authors
장준호
Advisor
김상훈
Issue Date
2011-02
Publisher
서울대학교 대학원
Keywords
지각된 스마트함스마트 제품의 특성태도구매의도자기효능감관여도Perceived Smartnesscharacteristics of smart productAttitudePurchase intentionSelf-efficacyInvolvement
Description
학위논문(석사)--서울대학교 대학원 :경영학과,2011.2. 김상훈.
Language
kor
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029479
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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