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친환경 자동차 마케팅에 있어서 프레이밍 효과 및 의사결정 정당화의 영향에 대한 연구
Study of framing effect and decision justifiablity influence on environmentally friendly car marketing

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Authors
허 안드레이
Advisor
주우진
Issue Date
2011-02
Publisher
서울대학교 대학원
Keywords
친환경 자동차프레이밍 효과의사결정 정당화양면적 메시지environmentally friendly carframing effectdecision justifiabilitytwo-sided message
Description
학위논문(석사)--서울대학교 대학원 :경영학과,2011.2. 주우진.
Language
kor
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029456
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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