S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Theses (Master's Degree_경영학과)
Marketing strategies for McDonalds behind the Golden Arches : maintaining dominance in the fast food industry
- Issue Date
- 서울대학교 경영전문대학원
- marketing strategy; positioning; targeting; segmentation; marketing mix; fast food industry; well-being
- Thesis(masters) --서울대학교 경영전문대학원 :경영학과(SNUGlobal MBA전공),2010.8.
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