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How tie strength and iIdentity combine to drive word-of-mouth
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- Authors
- Advisor
- 박기완
- Issue Date
- 2010
- Publisher
- 서울대학교 대학원
- Keywords
- 구전 ; Word-of-Mouth (WOM) ; 브랜드 ; brands ; 제품 ; products ; 유대 강도 ; tie strength ; 정체성 ; identity ; 소비자 독특성 욕구 ; consumers’ need for uniqueness
- Description
- Thesis(masters) --서울대학교 대학원 :경영학과( 마케팅전공),2010.8.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035069
https://hdl.handle.net/10371/73771
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