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How tie strength and iIdentity combine to drive word-of-mouth

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Authors
김남재
Advisor
박기완
Issue Date
2010
Publisher
서울대학교 대학원
Keywords
구전Word-of-Mouth (WOM)브랜드brands제품products유대 강도tie strength정체성identity소비자 독특성 욕구consumers’ need for uniqueness
Description
Thesis(masters) --서울대학교 대학원 :경영학과( 마케팅전공),2010.8.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035069

https://hdl.handle.net/10371/73771
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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