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Showing results 1 to 11 of 11
Issue Date
Title / Author(s) / Citation
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2012-02
의례 상황과 선물 상황이 이성간 선물 구매 행동에 미치는 영향 : 자기향상동기, 성별 및 정당화필요성의 조절효과를 중심으로
김한구
link
2012-02
모바일 마켓플랫폼 매력도 영향요인 연구 : 뉴미디어 환경의 구매과정에서 Interactive Accessibility와 Perceived Integratedness를 중심으로
이정훈
link
2012-02
뉴미디어의 상호작용성과 사회성이 고객주도 마케팅에 미치는 영향 연구 : 집합적효능감과 연결적사회자본 형성을 중심으로
이윤재
link
2019-02
The Effects of Artificial Agents (AA) on Consumer Attitudes : Resisting AA recommendation in symbolic consumption
김예리
view file
2019-02
The Effects of Cuteness and Brand Status on Brand Attitude
전성희
view file
2019-02
Dynamic Effects of electronic Word-of-Mouth on Product Performance: Comparison of Online Consumer Reviews and Social Media Buzz
이지수
view file
2020
Does Follower Count Really Matter? : An Investigation on Micro Influencers and Instagram Influencer Marketing
윤여진
view file
link
2020
The Effect of Perceived Economic Mobility on Prosocial Conformity
권용주
view file
link
2021-02
Impact of Innovativeness on Firm Value: The Role of Customer Awareness
석준희
view file
link
2022
A Dynamic Model of Rational Addiction and Tedium : An Empirical Examination of an Online Game
김종대
view file
link
2022
How Consumers Respond to New Store Entry by Franchise Brand : An Empirical Investigation of Geographical Encroachment Using Individual-level Transaction Data
서교원
view file
link
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